GOING FROM GOOD TO GREAT – CHIROPRACTIC EDITION
From Dr. Ben, In my first 9 months of practice, I had built a 1000/wk office. Yet, it was not a good office or one that I loved walking into. I was obviously concerned as 9 months into my career was a little early to start burning out.
At a team meeting, my team and I discuss the handful of patients that were really committed to chiropractic and we most enjoyed seeing. All of these people had 4 things in common:
1. They had been through at least 2 classes and understood what chiropractic was really all about.
2. They weren’t drop-ins, they were on care plans with pre-set appointments; giving us a real sense that they were engaged in their health and committed.
3. Their families had all been checked for subluxation.
4. They were making changes at home that reflected the fact that they cared about their health and were reporting many incredible changes in their life.
We decided together that day that these 4 areas would be non-negotiables, irreducible minimums. I was prepared to go from 1000/wk to 250/wk if necessary just to start over again in a practice that I was truly changing people’s lives. A practice I could really love showing up to on Monday mornings. This doesn’t mean taking a “My way or the highway” attitude or that we don’t love all people, even those that are not committed.
Yet, we made a promise that if they would commit to us, we would commit to them. We suddenly started seeing real, truly committed families starting care one after another. Rather than shrinking, we grew 20% to 1200/wk in 6 weeks. As importantly, I started to love life as a chiropractor. Soon, we had 5 clinics and eventually began teaching 1000s how to reproduce the same results.
There are other good to great steps: get the right team on the bus, put the right processes in place, and adopt sound economic practices. Greatness can only occur, however, as you raise the bar, draw a line in the sand, and commit to the kind of practice or business you’ve always dreamed of having.
If you have your own concerns related to your health or are a physician that would like to be able to manage these issues in others, need help consulting or putting a home or office budget together? Contact us at the Ultimate Influence Group and find out more about the resources we provide to help you build your practice, business, and finances!
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Have fun saving the world,
Dr. Ben Lerner
