Have you identified the ideal consumer yet for your clinic, business, or organization? Do you have a direct path to moving them from an average member to a Warrior, truly on-board with your mission and purpose?
The best advice I ever received was to make sure that every year of your career, you are building your mission-based, lifetime patients. While most clinics only have a few dozen truly on-board patients after 10 years in practice, if you intentionally build 50-60 warriors each year, you would have 5-600 of them in 10 years. 5-600 engaged patients or consumers in any business is substantial and enough to easily sustain a career.
To accomplish this career-making task, time with and in front of your people is the best way to create the lifetime connection for which you are looking. The more they see your heart, perceive you as purpose-driven, and learn more about the mission, the closer they come to the ultimate ideal.
An Example of a great way to build warriors is what we call the VIP meal:
I love this one. You take out four or five couples out to eat that have been ardent members of your business and include some that may be on the fence. After spending time getting to know them in this intimate setting, you allow time for them to share their stories with each other as to how your mission has impacted their lives.
To check the pulse of my best people and find out how I am doing, I always start with the statement, “I believe you all know that this is my calling or mission and not a business.” Their responses both verbal and non-verbal tell the story of how well I’ve behaved and communicated the mission to them.
As dinner or lunch is wrapping up, and I’ve had some one-on-one time with everyone and they have all had an opportunity to share, we get to work. First, I want to make sure they know this meal was about thanking them and serving them better. I then go into the crisis in our community and how through the work I do with them, we are saving people. I get very specific about how their engagement serves them and get commitments to future products and services designed to take their lives to another level.
Next, I take out a notebook, get very serious, and ask three important questions. The context of these questions continues to revolve around maximizing my service to them, and how we can take this mission to Main Street to save even more lives. As with all questions, we are looking to reinforce the great decision they have made to be a member of the movement.
The 3 Questions:
- What was it that most attracted you to us and made you into such a model part of the mission?
- What can we do to serve you better? Talk them through how you can help them achieve greater success, health, prosperity, among others through the work you do and actually sign them up for the next opportunities available that you offer to improve their lives.
- How do we save more lives?
Again, mission participation means better results and less attrition. When this goes well, you will get lengthy and voluminous feedback on strategies to reach the community and end up taking down the names of the many people they want you to call (people who need your help). All as a part of making the world a better place. Consider VIP dinners, VIP parties, barbecues, workshops, invitation-only entertainment opportunities, and any other events you can think of at which to interact, share testimonies, and ask some version of these questions. This is a game-changer. It will not only take you from Zero to a Million, but it will sustain you year upon year. Most entrepreneurs groan when they realize in five to ten years that, in the hustle and bustle of business, they did not create the 25-50 warriors a year they needed. Instead, the tendency is to let engagement take care of itself and let people come and go, rather than intentionally building lifetime clients through VIP affairs.
THE VIP Affair is one critical component of marketing that works in any environment or season. Don’t miss the marketing seminar and learn from doctors seeing 100s of new patients RIGHT NOW!
Discover the three legs of the marketing stool (INSIDE, COMMUNITY & ONLINE) and learn how to implement them in your practice.
Week 1: INSIDE: Creating a referral-driven practice. 250 referrals a year at under 200 a week.
Week 2: COMMUNITY:
How doctors are thriving (even during Covid) in their work with businesses, gyms, churches, and doing lunch and learns.
Week 3: ONLINE: SEO, SOCIAL MEDIA, GOOGLE, & E-MAIL:
Successful, Sustainable, and Profitable on-line marketing. Learn how to optimize every element of digital promotion from doctors and experts that are doing it RIGHT NOW!
Week 1 is LIVE on Thursday February 11, 2021 at 11:00 am EST, space is limited book your spot today:
