Marketing 301: The Magic Slot Machine: Getting a return on your investment The Magic Slot Machine (MSM) concept is that for every $1 you put into marketing you get $2 or more out. You have arrived at a solid marketing model when you have figured out how to build your MSM. First, think in terms of networks or “channels.” 5 […]
DO YOU WANT DOCTOR MONEY? When people go to school to be any kind of doctor, they assume they will eventually have what I’ll call “Doctor Money.” Unfortunately, this only happens a really small percentage of the time. When people are asked if they have achieved financial independence, the answer is only yes 1% of the […]
Understanding Strategy VS. Tactics. What it really takes to launch a successful, sustainable, profitable, and peaceful business for the long haul. “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” —Sun Tzu One of the greatest challenges I face in consulting for entrepreneurs is getting them to put […]
Making Doctor Money Learn what I learned from Gary, Aldon, and Martin. Gary taught doctors of all kinds for decades how to successfully get out of debt and quickly get 1 million dollars in conservative, interest producing investments so that you can focus on your patients and provide the care you want to provide and […]
Answer The Million Dollar Question – How do I hire right? I had so little training on hiring and leading employees, that when I opened my first clinic, the standing joke was: “We don’t just have a new patient or total collections statistic; we have a ‘New Employee’ statistic.” It was not unusual at the […]
Achieving 2 Types of Success and “Peace of mind” A few years after graduation, I ran into a friend from chiropractic college at a CE seminar. He said he was miserable because in the profession of chiropractic, “There is no peace of mind!” In just a few years after, he went to jail, lost his […]