Financial experts have found strategies for living, saving, and investing that can take someone with even a modest income and make them financially independent later in life. For doctors, these same strategies should create affluence. Yet, many doctors do not experience any real substantial net-worth. Being a doctor should nor more be about making money […]

As a socially conscious doctor who hates injustice, I particularly enjoyed my academic training in Psychology that focused on how big brands communicate their message to the world.  One paper I had to write was on “The Elaboration-Likelihood Model” or ELM. In ELM, there are two types of audiences you must consider: Type 1: People […]

Building Warrior Consumers through VIP Affairs By the end of this writing, you will be able to develop people that are passionate about your work and committed to helping the mission grow. BUILDING WARRIORS! Have you identified the ideal patient or client yet, or how to define your Warriors? If you had been building 40-50 […]

Evaluate the competitive environment for manufacturers of OSA devices, using Michael Porter’s (2008) “five-forces analysis.” Is this an attractive industry segment?    Professor Michael Porter of Harvard Business School created “five-forces analysis” over 12 years ago. This tool was designed to help organizations look beyond the competitors and the difficult challenges themselves and assess the variables […]

Calming the Cytokine Storm   Recently, I helped put together Myvitadoc.com.  There is a built-in immune assessment, a strategy to follow based on your score, and the opportunity to speak with trained Well Aligned doctors if you are at high risk and want to do all that you can to optimize the function of your immune […]

I’m finishing up my PhD in Business Administration.  My current course work is in Marketing Management and this week our focus is on “Community Marketing.” You may not realize the complexities of of community marketing and if you are missing some pieces, it will hinder your success during more challenging times and stop you from […]