GOING CORPORATE
How do you truly get your life-saving message, service, or product to the masses?
(My lessons from a recent board meeting)
After several doctors came to me because they, their CA’s, and some of the doctor’s children were diagnosed with cancer, I was ultimately forced to do a fierce and deep dive into the causes of this disease. I was approached, of course, because traditional solutions can hardly be called “solutions” and in most cases they were informed by their medical providers that there was no hope or a future.
Many underlying causes point to cancer: subluxation, poor diet, smoking, sedentary lifestyle, stress, nutrient deficiencies, etc. What stood out most to me in the scientific literature were toxins – particularly the chemicals you breathe in. The average human takes approximately 16 breaths/minute. This equates to 960 breaths/hour, 23,040 breaths/day, or 8,409,600/year. More if you are regularly doing burpees. Compare that to 3-5 meals a day and you can see clearly that as important as food quality is, what is present in your air has a radically bigger effect.
REACHING THE WORLD
The main point of the article is that once I knew the world needed better quality air, I have 2 ultra-big problems:
- Is there a legitimate solution? IE: how do I cut through snake oil, salesman, Amazon hyperbole, and glut of products out there to find what really works?
- Once I discover a solution; how in the world do you get the information, service, or technology to the world?
FYI – THESE STEPS ARE FOR EDUCATION, NOT TO SELL YOU A PRODUCT.
STEP 1 SOLVED: PROVEN TECHNOLOGY, EXPERIENCED PEOPLE, LEGITIMATE RESEARCH
3 years ago, I came across two scientists that had created clean air rooms in the tech space for the top tech giants in the world. After 25 years working for one of the world’s largest companies, they chose to take the same technology and utilize it to help people rather than computer chips and microprocessors. They have 7 scientific patents, and there are 3 high level, double-blind, peer-reviewed studies in major hospital facilities to prove that particle counts, bacteria, and deadly VOCs are eliminated using this equipment. It’s a profitable company with the clean air units being used in dozens of large organizations and hospitals.
STEP 2 SOLVED: PEOPLE AND PROCESSES WITH THE RIGHT SKILL-SETS AND A HISTORY OF RAISING MILLIONS AND TAKING A COMPANY GLOBAL
The company has a leading CEO and a team that has been in the global markets, Fortune 500, Wall Street, China/India/Europe, and worked in or taken many companies public. I became a shareholder in the company and a member of the Advisory Board. Along the way, I have had the opportunity to experience and learn the required skill-sets and people to actually get a message to a mass market.
WHO IS ON THE TEAM AND ON THE BOARD TO TURN A DREAM INTO REALITY?
- Legitimate financial people: Work with billion-dollar companies, have raised 100 million plus, have exited, acquired, or been acquired
- Nation-wide distribution experts: Leaders who can reach markets through companies and sales forces all throughout the nation.
- Qualified Members: Those who have partnered or set up companies in China, Europe, India, Australia, etc.
- Wealthy individuals: Battle tested team members with resources and have proven success based on the millions in their own bank accounts as well.
- Quality IP: Trained individuals that have created existing IRB approved research, procured patents, know the FDA approval process, and can accomplish the same in a foreign-countries.
That is what our room is made up of in our air company. For any organization, start with a superior product, that will change lives, stay committed to its integrity, and don’t stop until you’ve found the right people, money, and plan to change the world.
Passionate belief is certainly critical, but there are many important components, skill-sets, and people required if you have a message you truly want to be heard around the world.
Have fun saving the world
Dr. Ben Lerner
