Dr. Ben Lerner

Topics

Shouldn’t chiropractors be wealthier than other doctors? Start with these 2 steps

   Financial experts have found strategies for living, saving, and investing that can take someone with even a modest income and make them financially independent later in life. For doctors, these same strategies should create affluence. Yet, many doctors do not experience any real substantial net-worth.    Being a doctor should nor…


How your quiet message allows evil brands and ideas to flourish The Psychology that Explodes Your Brand

As a socially conscious doctor who hates injustice, I particularly enjoyed my academic training in Psychology that focused on how big brands communicate their message to the world.  One paper I had to write was on “The Elaboration-Likelihood Model” or ELM. In ELM, there are two types of audiences you…


IF YOU DID THIS 5 YEARS AGO YOUR PRACTICE WOULD BE 50% – 200% BIGGER TODAY …And your life and practice would be much easier

Building Warrior Consumers through VIP Affairs   By the end of this writing, you will be able to develop people that are passionate about your work and committed to helping the mission grow. BUILDING WARRIORS! Have you identified the ideal patient or client yet, or how to define your Warriors? If…


How One Harvard Business School Professor Showed us How to Thrive in a Hostile Environment: THE FAMOUS FIVE-FORCES ANALYSIS

Evaluate the competitive environment for manufacturers of OSA devices, using Michael Porter’s (2008) “five-forces analysis.” Is this an attractive industry segment?    Professor Michael Porter of Harvard Business School created “five-forces analysis” over 12 years ago. This tool was designed to help organizations look beyond the competitors and the difficult challenges…


THE MOST EFFECTIVE MASK IS NOT THE ONE ON YOUR FACE, IT’S THE ONE IN YOUR BODY

Calming the Cytokine Storm   Recently, I helped put together Myvitadoc.com.  There is a built-in immune assessment, a strategy to follow based on your score, and the opportunity to speak with trained Well Aligned doctors if you are at high risk and want to do all that you can to optimize…


Community Marketing

I’m finishing up my PhD in Business Administration.  My current course work is in Marketing Management and this week our focus is on “Community Marketing.” You may not realize the complexities of of community marketing and if you are missing some pieces, it will hinder your success during more challenging…